At the annual meeting of the American Medical Association (AMA) last week, they voted to classify obesity as a disease. Even though a committee of experts recommended against the move, the association’s delegates voted to approve the change.

If the same happened in the UK, a third of the population would be classed as diseased.

Though obesity has been a health issue for decades, doctors simply don’t have the time to help patients treat and prevent obesity.

For Americans who went to bed feeling fine and woke up with a disease, the new designation is alarming.

We believe the move is counter productive and could actually make the obesity crisis worse.

That’s because a disease is generally something you can’t do much about without medical intervention. However, this is not the case with obesity. For most people, the main problem is motivation to eat and drink appropriately. Once someone is motivated, they are miraculously able to control their weight.

As an example, let’s look at how gastric band surgery works.

When someone has gastric band surgery, the first thing that happens is that they are put on a liquid diet for a few weeks and then a very soft food diet, both of which are very low in calories. This in itself gets the weight loss off to a good start and increases their motivation to lose weight.

Not to mention the fact that appetite is usually reduced because of the pain and discomfort of the abdominal surgery.

In the first six weeks they can lose a stone or two. After this period they can only eat small portions, if they attempt to eat large portions it becomes painful. Creating an aversion to large helpings, this increases motivation NOT to eat, helping the overall motivation to lose weight.

But for the vast majority of people, surgery is not desirable or even warranted, so they need to find different ways to motivate themselves to losing weight.  Some of the most popular ones are:-

  • Going on holiday
  • A special event like a wedding
  • A new job
  • A break up of a relationship

These types of events can create high levels of motivation and can be very effective at helping people to lose weight. I don’t know if you have noticed, but none of the above featured a physical change. All of the above are purely psychological factors.

Caren loses weight with DietAssistBut suppose you could create those same psychological factors without any special occasion and have the motivation last a lifetime.  What would happen to your eating behaviours?

The fact is that when your motivation to lose weight is high, controlling your eating behaviours becomes a breeze, which is exactly what the DietAssist programme can do for you

When Caren took the DietAssist challenge she found she could lose 2 stone without really thinking about it.  In fact, she said, “On other diets I had found weight loss really difficult. I’d normally have the determination in the morning, but at work we have a lot of biscuits and cakes. I’d promise myself I wouldn’t eat them but around 3 o’clock, I’d find myself having a cup of tea and a piece of cake.

With DietAssist, I found it quite easy not to even think about having any cake. I’d have my tea as normal, but I found I just didn’t want the cake any more.

I am really pleased with my weight loss. It has been quite easy which I am shocked about. I’ve had no cravings, I’ve not really been hungry for food and I’ve felt in control of what I am eating.”

To read more about Caren’s story, click here.

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